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“With the support of the Ontario government, the Centre for Brain Fitness will allow Baycrest to give the world a whole new understanding—and new hope—about interventions and preventions that could transform aging,” said President and Chief Executive Officer Dr. William Reichman. |
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In April, Baycrest received $10 million from the Ontario Government to create a groundbreaking Centre for Brain Fitness which will develop and commercialize a range of products designed to improve the brain health of aging Ontarians and others around the world. The province’s investment matches $10 million in commitments from private donors.
“Our government is proud to support Baycrest and its invaluable work, which is already leading to the discovery of important new tools and approaches to treating brain diseases associated with aging,” said Minister of Research and Innovation John Wilkinson.
“There are few things as frightening as the prospect of declining brain fitness as we age and the loss of our mental faculties,” noted Dr. Tony Melman, chair of the Baycrest Board of Directors. “Baycrest’s strengths in aging brain research, cognitive assessment and rehabilitation make it well-positioned to develop innovative, market-driven research products that will transform the way we age.”
Dr. Melman also noted that the Centre for Brain Fitness could potentially save the Ontario health-care system an estimated $1 billion annually by delaying the institutionalization of one third of dementia patients for one year. In addition, he said, the government’s investment will help Ontario participate in the global brain fitness market, which is expected to reach $4 billion by 2010.
Baycrest will partner with the Toronto-based MaRS Venture Group to develop and market scientifically-proven products for the clinic, workplace and home environments.
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