Sharing knowledge with baby boomers
We know that understanding how the aging process works and how our minds and bodies change over time is crucial for maintaining good health and preventing or delaying illness. In support of a growing desire by consumers to take responsibility for their own well-being, Baycrest is sharing its unique expertise in aging and the brain in a variety of formats.
Teaching you how to keep your brain sharp
Our Aging, Innovation and the Mind Speaker Series remains a “standing room only” favourite with the public. Again this year, the series showcased our leading scientists and aging experts, in conversation with media personalities such as Dr. Marla Shapiro, Sandie Rinaldo, Libby Znaimer and Mary Ito. Talks covered a diverse range of topics including women’s brain health, how to keep memory strong throughout the lifespan, the effect of a positive attitude on longevity, and the challenges and rewards that come with caring for elderly loved ones. This year, the series partnered with the Women of Baycrest to host an evening on women’s brain health, and started webcasting each session live. The videos are available for viewing at Baycrest.org
Smart aging tips for online readers Health-savvy middle-aged and older adults are signing up for our Smart Aging e-newsletter which we send directly to more than 24,000 e-mail subscribers. The online publication taps into their keen interest in brain related research and provides evidence-based advice on how they can stay cognitively sharp as they age.
New magazine keeps readers in touch with innovations
Our newly launched Baycrest Breakthroughs magazine provides expert advice on aging and the brain as well as features on exciting new innovations developed by our research and clinical enterprises. More than 92,000 magazines reach readers. The online version of the magazine is available at Baycrest.org.
Related Links
- Aging, Innovation and the Mind Speaker Series
- Smart Aging e-newsletter
- Baycrest Breakthroughs magazine