Keith "Boogie Nights" Pelley

"I'm dancing to help Baycrest offer care, support and hope to families coping with the challenges of Alzheimer's disease."
Support Me Now
Total to Date
$178,750.00
Keith Pelley is trading in his skates and cleats for a pair of dancing shoes. A demanding career as President of Rogers Media hasn't stopped Keith from making time to help a number of deserving charitable organizations; even one with which he has just become familiar - Baycrest. Keith is stepping out of his comfort zone and onto the dance floor because of Baycrest's reputation as a global leader in aging and brain health. His own family has been touched by Alzheimer's disease so Keith wants to do his part to raise funds for Baycrest - and have fun doing it. Professionally, Keith is responsible for Rogers's television and radio assets, publishing, digital properties, and the Toronto Blue Jays. After nearly 25 years behind the scenes in sports and broadcasting, he is moving into the spotlight to help make a difference. Keith also serves on the boards of Own the Podium, the Rick Hansen Foundation,Toronto Board of Trade, and the Holland Bloorview Kids Rehabilitation Hospital Foundation.

  • Ontario's Ministry of Research and Innovation awarded Baycrest $14.1 million over the next three years to develop new technologies, processes and practices for healthy aging and the well-being of seniors.
    For more information Visit
  • The Ontario government named Baycrest as a Long-Term Care Home Centre of Learning, Research and Innovation. It's annual investment of $625,000 over the next five years will create a clinical teaching unit for health professionals.
    For more information Visit
  • In 2011, Baycrest was ranked in the top 8% of all healthcare organizations in Canada for excellence in patient safety and care by Accreditation Canada.
    For more information Visit
  • Baycrest's Rotman Research Institute is one of the top cognitive neuroscience and memory research centres in the world studying brain function in normal aging and in the presence of diseases like Alzheimer's.
    For more information Visit