Jacob Family Theatre Opens at Baycrest

Private theatre to benefit hospital patients and families

TORONTO, Mar. 13, 2013 – On March 14, Ellis Jacob, President and CEO of Cineplex Entertainment, and his family will be at Baycrest Health Sciences to celebrate the grand opening of the Jacob Family Theatre in the Abe Posluns Auditorium.

The event will begin at 6 p.m. with a cocktail reception, followed by an advanced screening of a Hollywood film.

Jacob Family Theatre signThe theatre is a tribute to family members who have a long history with Baycrest and a deep love of film. While his mother was a resident at Baycrest, Ellis Jacob arranged for her to be taken to the movies once – often twice – a week. After her passing in 2010, the family decided to honour her memory by building a cinema for residents, clients, families and caregivers to enjoy on the Baycrest campus.

“Movies provide entertainment and escapism,” says Jacob. “I know how much it meant to my mother to go to the movies while she was hospitalized. Many of her fellow residents always wished they could join her. With the Jacob Family Theatre located within Baycrest, everyone can experience the magic that movies provide. Additionally, we are forever grateful to all the sponsors and contributors who helped make this dream a reality and from the bottom of our hearts, we thank you for your generous support. “

“We are proud to be a part of this exciting new project,” says Susan Sutton, President of the Baycrest Foundation and Vice President of Global Institutional Advancement, Baycrest. “The Jacob family has given us a tremendous gift that will enrich the lives of everyone here at Baycrest.”

Inside the Jacob Family Theatre“The theatre will position Baycrest as a global hub in tele-health and tele-education,” says William Reichman, President and Chief Executive Officer of Baycrest. “ It will change the experience of aging by enabling distance care to clients in remote locations, while providing a forum for dialogue between health-care professionals in aging brain health – on our campus and worldwide.”

Baycrest provides exemplary programs and services through a unique care continuum that includes wellness and outreach programs, residential housing, outpatient clinics, a 472-bed long-term care home, a 300-bed hospital providing complex continuing and acute care, and a 120-suite independent living facility. Affiliated with the University of Toronto, Baycrest is at the forefront of cognitive neuroscience research aimed at preventing and controlling age-related brain health illnesses.

The Baycrest Foundation raises funds to support Baycrest’s mission by generating awareness and recognition for Baycrest and its work in our community and around the world.

To find out more about the Baycrest Foundation or to make a gift, call 416-785-2875, email donations@baycrest.org or visit Baycrest.org/foundation.