Our team

Our greatest asset is the diversity of knowledge, expertise and experience inherent in our team.

We engage in real-world problem-solving by exploring the lived experience of the end user, identifying unmet needs, defining adoption and usage patterns, and gathering insight to inform, design, test and validate innovative and responsive products, technologies and services.

  • ARTISTS bring a unique, creative perspective to each project.
  • DESIGNERS’ approaches to thinking and problem-solving can be applied to all components of business. The mindset and methods behind the design of great products or services are also applicable to the successful design of new business models.
  • CLIENTS AND FAMILIES add invaluable insight to projects that directly impact their lives through focus groups, product-testing, and permitting team members to observe them at home or in a care setting.

If you have an idea that could change the future of aging, we want to hear from you!
Submit your idea today


Julian (Jules) Goss, BA (Hons), Art & Design
Designer-in-residence

Julian Goss is a designer, consultant, and assistant professor in the Industrial Design department at Ontario College of Art & Design University. Julian has worked extensively in product design and design consulting, originally under Ron Arad in the One Off Ltd. studios in London, and currently consulting with clients in the health care, manufacturing and service industries. Julian is collaboratively researching and applying design thinking, methods and tools in health care, developing contextual, user oriented and system integrated outcomes for products, services and processes.

Jules Goss, 416-785-2500 ext. 5842, jgoss@baycrest.ca


Laurent Moreno, MBA
Director, Innovation Engine

Laurent brings over eight years of experience leading technology development and commercialization project management. He is a highly experienced professional in the IT industry and has worked for DELL Southern Europe and in Marketing and Communications with Publicom. Laurent holds an MBA from Enterprise Administration Institute of Aix-en-Provence (IAE) – France. Laurent has helped to commercialize numerous scientific innovations and emerging technologies with business strategy; product development; project management; intellectual property strategy; team management; and strategic partnering.

Laurent Moreno, 416-785-2500 ext. 5834, lmoreno@baycrest.org


Bianca Stern, MSc, BSc OT, OT Reg. (Ont.)
Executive Director, Innovation, Arts & Design

bianca-sternBianca Stern career spans 30 years in health care in both the private and public sectors. She has a Bachelor’s Degree in Occupational Therapy and a Master’s Degree in Rehabilitation Science and is involved at both university and college levels in curriculum design, research and student supervision. In addition to the cultural, spiritual, and professional and therapeutic arts programs Bianca recently launched the Innovation, Technology & Design Lab which applies a design thinking process to grow innovations that are aligned with the needs of an aging population. Bianca has always had a particular passion about culture & heritage and the creative arts and their role in promoting health and wellbeing and sees her position as an opportunity to bring together both the art and science of care.

Bianca Stern, 416-785-2500 ext. 2965, bstern@baycrest.org.