Baycrest Foundation launches new app to kick start mobile giving strategy in leading the fight against Alzheimer’s

smartphoneThe Baycrest Foundation has launched an innovative new app in support of its Scotiabank Pro-Am for Alzheimer’s hockey tournaments.

The app, which is available on both Android and iPhone and allows players registered in the tournament to fundraise on the go from the touch of their smartphone screens, is an “innovation in foundation giving,” says Corinne Rusch-Drutz, Director, Digital & Emerging Platforms. According to Rusch-Drutz, Baycrest is among the first hospital foundations to create an app as a tool for fundraising. “This is certainly a leadership moment for us,” says Rusch-Drutz.

“The app gives players the opportunity to share their participation socially amongst their networks,” says Susan Sutton, President, Baycrest Foundation and Vice President, Global Institutional Advancement. “Players already use Facebook and Twitter to keep up with their friends and families. Now they can use our app to help support a cause that’s important to them as well.”

The Scotiabank Pro-Am for Alzheimer’s gives amateur hockey players the chance to play with and against a host of NHL alumni while raising critical funds for Alzheimer’s research and care at Baycrest and has raised more than $16 million in its six-year history.

Proceeds from the event benefit the Gordie & Colleen Howe Fund which supports care and research in Alzheimer’s and related dementias at Baycrest and the work of the Alzheimer’s Society in Alberta and Northwest Territories.

To support a player in the upcoming games go to www.scotiabankproam.com.

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