Baycrest

Phyllise leads Baycrest’s Corporate Communications and Brand portfolio, overseeing enterprise-wide communications strategy, corporate marketing, media relations, issues management and organizational storytelling. Her work focuses on strengthening Baycrest’s reputation as a global leader in aging and brain health, while supporting meaningful engagement with staff, residents and families, partners and the broader community. She works closely with executive leadership to align communications with organizational priorities and to amplify the impact of Baycrest’s care, research and global initiatives. Phyllise brings extensive experience in strategic integrated communications, brand stewardship and media engagement.