For Media

For Media

Baycrest is a global leader in aging, brain health and dementia care. We welcome opportunities to share the work of our experts, researchers and care teams through media stories, educational content and collaborative projects.

Media inquiries

For interviews, expert commentary or background information about Baycrest, please contact
[email protected].

Baycrest is home to leading scientists, clinicians and educators specializing in aging and brain health, including the full aging journey, dementia research, prevention and treatment, geriatric medicine, rehabilitation, caregiving and senior living. Our Corporate Communications & Brand team supports media inquiries and facilitates access to experts across Baycrest’s health, research, education and senior living organizations.

Filming and photography on campus

All filming, recording or photography on Baycrest property — including media, documentary, educational or promotional activity — must be coordinated in advance through Corporate Communications & Brand.

To ensure privacy, safety and a respectful environment for patients, residents, staff and visitors:

  • Requests must be approved before any filming or photography takes place
  • A Corporate Communications & Brand representative must accompany all filming or photography on site
  • Filming in care or other sensitive areas requires explicit permission
  • Consent must be obtained from anyone appearing on camera or recorded
  • Final materials are subject to review prior to public release

 

Please contact [email protected] to discuss your request.

Corporate Communications & Brand contacts

Phyllise Gelfand
Vice President Corporate Communications & Chief Communications Officer
[email protected]

Darryl Mathers
Corporate Communications Manager
[email protected]
416-785-2500 ext. 2160
Cell: 437-341-1451

Natasha Nacevski-Laird
Media Relations Specialist
[email protected]
416-785-2500 ext. 5011
Cell: 647-684-6036