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November 25, 2016

A free online brain health assessment for Canadians who might be worried about their memory now makes it possible for anyone 40+ to answer the question: “Is my memory normal or should I see my doctor?”

When first launched in 2013, the Cogniciti™ brain health assessment was designed strictly for adults aged 50-79. Today, after more than 45,000 online tests taken, the Baycrest science that informs the exam has concluded that the Cogniciti test can also help any adult take a “memory checkup” starting at age 40.

The assessment comprises a series of game-like mental challenges that tap into memory and attention performance. Test-takers receive an immediate cognitive health score upon completion to see where they rank compared to other adults with same age and education. Those who score in the low range are encouraged to print their report and take it to their doctor to start the conversation about their memory concerns.

“A great many Canadians find it tough to decide when to bring their memory concerns to their doctors,” said Mike Meagher, president of Cogniciti Inc. “Our mission with the test is to get the right people in to see the doctor and reduce unnecessary visits by the worried well. And with the ability for adults aged 40+ to now officially take the exam, we hope to help a whole other segment of the population ease their minds about their brain health.”

While not a diagnostic tool, the 20-minute assessment (available at is like a temperature check for the mind that will help a person determine whether or not they need to discuss their memory concerns with a doctor. The aim is to reassure the vast majority of aging adults (the worried well) and nudge the small percentage (2-3 percent) who do have serious memory issues to seek help.

In addition to completing their assessment, test takers also have the option to register in the Cogniciti™ database and become eligible for clinical trials. Each registrant plays a vital role in helping to advance the important research being conducted in the quest for better interventions and an eventual cure for dementia.

The Cogniciti™ tool was developed by a team of clinical neuropsychologists and cognitive scientists at Baycrest Health Sciences and its world-renowned Rotman Research Institute.

“For those who score poorly on the test, it doesn’t necessarily mean you have dementia or Alzheimer’s. Getting checked by a doctor is the best way to rule out other health problems that could be causing your cognitive issues,” said Dr. Angela Troyer, program director of Neuropsychology and Cognitive Health at Baycrest, and a lead member of the project team that developed the online test.

“If it turns out that you do have a significant problem with your memory, then early diagnosis along with science-based education and interventions will help you maintain your cognitive health and independence for as long as possible, and enable you and your family to plan for the care and support you’ll need in future.”

For more information or to take the Cogniciti™ online brain health assessment, visit

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