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World Hearing Day is an annual global advocacy event for raising awareness regarding hearing loss and promoting ear and hearing care. Each year, this event is celebrated on 3 March, covering a specific theme on which the World Health Organization and its partners carry out activities.

This year, under the theme "Changing mindsets: Let’s make ear and hearing care a reality for all!", the WHO encourages us to address the challenges posed by societal misperceptions and stigmatizing mindsets through awareness-raising and information-sharing.

How can each of us help to get this message across, and to whom?
  • Declaring your hearing loss when you’re introduced to someone and telling them how they can help you to hear and understand them
  • Telling your doctor/dentist/health care provider at the beginning of an appointment and telling them how they can help you to hear and understand them
  • Asking your doctor/nurse to check your ears for wax regularly
  • Remembering that accessibility is a human right! Hearing loss is an invisible disability that may not be accommodated. Ask for public places and announcements to be accessible to you.
  • Talk about your hearing aids and what they can do for you – counter negative attitudes!

marilyn reed video

January 23, 2024

Older Adults and Hearing Loss: Why Management is Key to Healthy Ageing

Speaker: Marilyn Reed – Professional Practice Leader for Audiology, Baycrest Hearing Services

View Presentation

Click Here to learn more

Our ability to hear and communicate effectively is something we often take for granted, but for those who have difficulty hearing, everyday interactions can pose significant challenges.


Baycrest was featured on CBC News: The National for its expertise on July 18, 2023, in a report about a recent study on how hearing aids can reduce dementia risk for some older adults. Marilyn Reed, Baycrest Audiologist and Dr. Bjorn Herrmann, Scientist at the Rotman Research Institute (RRI) appeared in the segment. The report also included Baycrest clients and residents who shared their experiences with hearing aids and how they have improved their quality of life. Watch the video segment here and read a written report here. If you are interested in learning more about your own hearing health and how it may affect your brain health, you can check out Baycrest’s online hearing screening tool or book an appointment with an audiologist.

Read about the new FDA Ruling on Over-The-Counter (OTC) hearing devices in the News section of our website.


Hearing and communicating are vital components of our daily lives, helping us to shop and bank, visit the doctor, socialize with friends and family, and live independently and safely.

That’s why it’s so important to have your hearing tested and to get the right advice if you have hearing loss.

At Baycrest Hearing Services, our experienced audiologists work with adults of all ages to assess their hearing ability and offer individualized solutions for hearing loss. We also have a clinical focus in treating clients with age-related hearing loss, which affects about two-thirds of older adults.

Our team is here to provide the best strategies to optimize your ability to hear and help you stay healthy and connected.
 
As a global leader in healthcare research and innovation, all client care at Baycrest is based on current best practice procedures and integrates findings from the latest research. The Audiologists are involved in clinical research projects highly relevant to current health care concerns, including:
  • studying the relationship between hearing and cognition and the development of next and best Audiology practices for clients with both hearing and cognitive loss.
  • developing new community-based service delivery models for seniors who have difficulty accessing existing services.

Download the AST Speaker Series Talk – Mind your hearing: The link between our ears, brain and dementia here.

For more information please email Hearing@baycrest.org OR call 416-785- 2476

Physicians: Please send referral to Hearing@baycrest.org or fax to  416-785-4213